Digital Products
Creating and launching digital products from scratch — the strategy, the tools, and the honest numbers.
welcome to the journey ✨
Starting over in my 30s — and building a life I'm actually in love with.
I'm Rikki. This is where I document building online income from scratch: digital products, content, marketing and AI automations — the wins, the flops, and everything I'm learning in between.
the plan
Plan it. Build it. Profit.
I'm not a guru — I'm someone in her 30s who decided the life I had wasn't the life I wanted, and started over on purpose. No trust fund, no shortcuts, just faith, focus, discipline, strategy and a whole lot of trial and error.
Building with Rikki is my real-time build log: how I'm creating digital products, growing an audience, testing AI tools, and stacking passive income streams — documented honestly, so you can build alongside me instead of starting from zero.
- Faith
- Focus
- Discipline
- Strategy
- Success
Focus. Plan. Execute. ♥
“Build your dream life.”
— the whole point of this brandfocus areas
What I'm building — and teaching as I go
Content Creation
Content that actually connects — how I plan, batch, and grow across platforms without burning out.
Marketing
Strategies that work: audience growth, positioning, and marketing that doesn't feel gross.
Automations
AI tools and automations I use to build faster and run a leaner, smarter online business.
Passive Income
Digital income that grows — building streams that keep working after I close the laptop.
free for you
Grab the storyboard generator + Google Flow prompt
The exact toolkit I use to plan content before I ever open an editor — the one I've been promising on YouTube and TikTok. Free, no strings.
watch the journey
New videos every week on YouTube
I document the whole build in public — strategy breakdowns, income updates, product launches, and the real behind-the-scenes of starting over in your 30s.
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Watch the latest episode
let's build together