welcome to the journey

Starting over in my 30s — and building a life I'm actually in love with.

I'm Rikki. This is where I document building online income from scratch: digital products, content, marketing and AI automations — the wins, the flops, and everything I'm learning in between.

See What I've Been Up To Read My Story
BUILDING with Rikki Build better businesses, one idea at a time

the plan

Plan it. Build it. Profit.

I'm not a guru — I'm someone in her 30s who decided the life I had wasn't the life I wanted, and started over on purpose. No trust fund, no shortcuts, just faith, focus, discipline, strategy and a whole lot of trial and error.

Building with Rikki is my real-time build log: how I'm creating digital products, growing an audience, testing AI tools, and stacking passive income streams — documented honestly, so you can build alongside me instead of starting from zero.

“Build your dream life.”

— the whole point of this brand

what I build on ↓

  • FAITH
  • FOCUS
  • DISCIPLINE
  • STRATEGY
  • SUCCESS

focus areas

What I'm building — and teaching as I go

01

Digital Products

Strategies that work

Creating and launching digital products from scratch — the strategy, the tools, and the honest numbers.

02

Content Creation

Content that connects

How I plan, batch, and grow across platforms without burning out.

03

Marketing

Growth, not gross

Audience growth, positioning, and marketing that doesn't feel gross.

04

Automations

AI tools & automation

The AI tools and automations I use to build faster and run a leaner, smarter business.

05

Passive Income

Digital income that grows

Building streams that keep working after I close the laptop.

Free for you

Grab the storyboard generator + Google Flow prompt

The exact toolkit I use to plan content before I ever open an editor. Free, no strings.

Get the Free Toolkit

inside the toolkit

Storyboard generator

Map out every scene before you film.

Google Flow prompt

The prompt I use to turn a storyboard into video.

Free, instant download

fresh off the build

Check out what I've been up to

Fresh edits from the build: ads I re-cut from footage brands already had, motion graphics I designed, and client ads running right now. Tap any video to play it with sound.

Spec re-cut · Fashion Pink Lily: 65s → 24s A creator try-on re-cut into a beat-synced countdown ad with motion graphics.
Spec re-cut · Med spa Skin Pharm: 61s → 38s Strongest line first, plus a credential card and an offer end card.
Client ad · Live now AutoSEO: hook A Founder footage, real site screens and original sound design.
Client ad · Live now AutoSEO: hook B Same body, a different opening, built to A/B test the hook.
AI creator · Part 1 AI sales reel An AI creator I built, cut to the beat and ending on a cliffhanger.
AI creator · Part 2 AI sales reel The payoff: a talking AI host made in Google Flow, one clear call to action.

hire me to edit

You already paid for the footage. Let me turn it into ads people actually finish.

Send me the UGC, raw clips and product shots you already have. I re-cut them into new video ads for Reels, TikTok and Stories. No new shoot, no creators to manage.

  • 65s → 24sPink Lily try-on re-cut
  • 61s → 38sSkin Pharm treatment ad
  • 2 live adsrunning now for AutoSEO
01 Re-cut

Your strongest line in second one, dead air out, captions that keep up.

02 Motion graphics

Callouts, countdowns, credential cards and offer end cards in your brand's look.

03 Hook variations

Three openings on every ad, so you can test what stops the scroll.

Trial batch $750

3 ads, 3 hooks each. Delivered in 5 business days.

Book the trial
most popular BFCM Creative Refresh $1,500

10 ads, 3 hooks each. Delivered in 5 business days. Booking Black Friday projects through Nov 7.

Book BFCM
holiday deal · through Dec 31 Monthly refresh $3,000 $2,500/mo

25–30 new video ads every month, with a free audit of what you're running.

Start monthly

Have a bigger project or an agency workload? Tell me what you're running and I'll put together a custom quote.

Ask about a project rikkic.ugc@gmail.com

Packages are paid at checkout. Project terms

let's build together

Come say hi